I’m Alice from Shoreham By Sea, an avid cycle tourer obsessed with creating geographically-themed trips on yellowy bikes.

In September 2021 I cycled 1000 miles around my home county of Sussex, visiting every town and village raising money for local charity Wolo Foundation. This 20 day Sussex 1000 trip was in preparation for Brighton 2 Brighton, an 80 day cycle around the edge of the UK, which I completed in August 2022.

My trips are slow, unsupported and predominantly solo (with friends joining me for sections). I like to encourage other women to unleash their adventurous sides and show what great things are possible by bike.

I am always interested in hearing from purpose-led businesses, organisations or people who would like to collaborate. The best way to make contact is via Instagram.

Thank you to….


Beeline are makers of Beeline Velo, the bicycle computer with effective user-friendly navigation. They gave me a Beeline Velo 2 to benefit from clear, simple, low powered navigation.



Cadence Cycling Club supported my Sussex 1000 trip by feeding me at each of their 6 hubs and promoted my charity, Wolo. Cadence Cycling Club are a group of avid cyclists who aim to build a big diverse cycling community. They have 6 hubs around Sussex serving excellent coffee and delicious food.

Shoreham-based food company, Higgidy provided me with their delicious pies, quiches and sausage rolls along my Sussex 1000 journey. Perfect on the go snack.


My sunglasses have been supplied by Sussex-based company Pala, a purpose driven ethical eyewear brand. All Pala glasses come with a slimline lightweight waterproof woven case made from recycled plastic by traditional weavers from one of three rural communities in Bolgatanga, Ghana.


Hunt gave me a discount on their incredible Hunt SuperDura Dynamo wheels. They also feature a dynamo hub allowing me to generate my own electricity to charge my gadgets throughout the trip. Hunt are a brand of hand built bicycle wheels based in Sussex.


Thank you to Inkly for the Uniflex cable, a compact magnetic cable with 3 different types of charging port for my lights, phone and Beeline. An ideal accessory for the dynamo hub.


Bello Cyclist produce custom cotton caps for cyclists like me who want to print their own designs. The service is personal and the cap quality is excellent. Thank you for my complimentary cap!